Data retention

Clickbase keeps your analytics data for as long as you're a customer. There's no rolling window that quietly expires old events, and no per-plan retention limit — your history stays complete.

Lifetime data retention

While your team is an active subscriber, Clickbase keeps your full event history — lifetime data retention. Events from your first day are still queryable years later, exactly as they were recorded. Nothing ages out.

This matters for the reports that only make sense over long spans: year-over-year comparisons, multi-year revenue trends, and the "all time" range on your dashboard all draw on the complete history rather than a truncated window.

No sampling

Clickbase never samples. Every metric is computed from your complete set of events, not a statistical subset, so the numbers are exact counts rather than projections. This holds no matter how much traffic a site receives.

When data is deleted

Data is only removed in two situations, never by age:

• Account closure. When you close your account, your analytics data is removed. Deletion is tied to closing the account, not to how old the events are.
• Deleting a site. Permanently deleting a site queues the removal of that site's events (and any session replays). This can't be undone, and only Owners and Admins can do it — see Team roles.

There is no automatic expiry in between. As long as your subscription is active and the site exists, its data stays.

In short

• Retention is lifetime while you're subscribed.
• Data is never sampled.
• Deletion happens only on account closure or when you delete a site — never because data got old.