Understanding your dashboard

Your site's dashboard opens on a row of topline metrics for the selected date range, with the equivalent previous period shown for comparison. This article explains what each number means. For sharper definitions of how they're counted, see Metrics explained.

The topline metrics

Metric	What it measures
Pageviews	Total number of pages loaded, including repeat views by the same visitor.
Visitors	Unique visitors in the range — each person counted once.
Sessions	Distinct visits. A single visitor can have several sessions over the range.
Bounce rate	Percentage of sessions with only a single pageview.
Session duration	Average time a session lasts.
Views per visit	Average number of pageviews per session (pageviews ÷ sessions).

Reading the numbers

• Pageviews vs visitors. Pageviews always run higher than visitors, because one person usually views several pages. Visitors is the count of distinct people; pageviews is the count of page loads.
• Sessions sit between the two: one visitor, one or more sessions, several pageviews each.
• Bounce rate tells you how often people leave after a single page. High bounce isn't always bad — a blog post read in one sitting bounces by design.
• Views per visit and session duration together describe engagement depth: how much of your site a typical visit explores and for how long.

The money row

Sites with Stripe connected also show a money band above the traffic chips:

Metric	What it measures
MRR change	Signed list-price MRR movement for the selected range (not cash collected).
Conversion rate	Share of visitors who became new customers in the range (first payment ever for that customer on the site). Renewals do not count.
MRR/visitor	Instant MRR at the end of the range divided by visitors.

The main chart bars still plot Charges (cash collected in each bucket). Current Instant MRR as a stock lives on the Revenue page. The money row only appears once the site has a Stripe connection. See Connect Stripe.

Date ranges and comparison

Pick a range at the top of the dashboard — today, yesterday, the last 7 or 30 days, this or last month, the last 12 months, all time, or a custom span. Every metric recomputes for that range, and each is compared against the matching previous period so you can see whether it's trending up or down. See Metrics explained for how the comparison period is chosen.

Going deeper

Below the topline, the dashboard breaks traffic down by dimensions — top pages, sources, countries, browsers, and more. Click into any of them to filter the whole dashboard by that value. See Filters and segments.