Filters and segments

Filtering lets you narrow the whole dashboard to a slice of your traffic — one country, one landing page, one campaign — so every metric and breakdown recomputes for just that segment. It's the main way you go from "what happened" to "why."

How filtering works

Below the topline metrics, the dashboard shows breakdowns by dimension: top pages, sources, countries, browsers, and more. Each row is clickable. Selecting a value adds it as a filter, and everything on the page — the topline numbers, the other breakdowns, goals, and funnels — updates to reflect only the traffic that matches.

Filters stack. Add a country and then a source and you're looking at, say, visitors from Germany who arrived from a specific referrer. Remove a filter to widen the view again.

Dimensions you can filter by

Group	Examples
Pages	Page path, entry page, title, hostname
Visitors	User ID, visit count (first-time vs returning)
Acquisition	Referrer / source, UTM source, medium, campaign, term, content
Location	Country, region, city
Technology	Browser, operating system, device type
Goals	A specific conversion goal
Events	Event name, custom properties

Filtering by a UTM dimension is how you measure a specific campaign — tag your links with utm_source, utm_medium, and utm_campaign, and each becomes a filterable dimension once the traffic arrives.

Visit count

Visit count segments by a visitor's all-time tracked session count on the site (not just the selected date range):

• Is 1 — first-time visitors
• At least 2 — returning visitors
• At most N / At least N — finer cohorts

The same filter applies to analytics and revenue (Charges and MRR) — money is narrowed to visitors who match the visit-count rule.

Saved segments

A segment is a named filter stack saved for a site — for example “US + payment” or “Returning from Product Hunt.” Open the Filter menu to:

1. Apply a saved segment in one click (replaces the current filters with that stack)
2. Save as segment when you already have filters active — give it a name and reuse it later
3. Delete a segment you no longer need

Segments are private to your team (they never appear on a public share link).

Filters, goals, and funnels

Filters apply to goals too: filter by a source and a goal's conversion count reflects only visitors from that source. Funnels behave the same way — you can evaluate a funnel for a filtered segment to see where a particular audience drops off. See Goals and Funnels.